Ever curious about the unknown and always in seek of better.

A passionate designer and a curious learner

Ivy Choi graduated from Creative Advertising & Media Design at the Open University of Hong Kong in 2019. As a passionate designer and a curious learner, she puts her focus on designing digital experiences that leave a positive impact on people, environment and society, in addition to the business in question. She strives for perfection at everything and lives her life to the fullest and the most meaningful with the motto “Carpe Diem”.

To her, designing is a problem-solving activity. As a designer, she understands that the perfect design not only involves visual aesthetics but more importantly, a well-functioning interface and the outcome of which greatly impacts the overall user experience of the product, regardless of the platform.

Being curious and calm, she is also a hobbyist street and portraits photographer

She loves capturing different facets of Hong Kong under her lens. “Exploring Community'', ''Observe Humans'' and ''Recording Moment'' are photo collections she captured as records of interactions that happened within the city.

Documenting stories which reflect the human condition.Ivy faithfully depict these diverse themes whilst preserving respect and empathy for the subjects and people she photograph.

She is comfortable communicating with teams to solve more technical issues apart from only design and development.

She loves to work with individuals from all walks of life and believes that the more diverse the teams are, the better result would be produce